Live
Taste-test television, for your feed.
Our streams are where the discovery happens. One find at a time — where it comes from, what makes it worth your money, and a dish cooked live so you can see what it does.
What happens in a stream
- Showcase. Each session spotlights a prefecture — its specialities, its produce, and the makers behind them.
- Explain. The flavour profile, the pairings, the dishes a condiment was born to improve.
- Cook. A live demo that turns an unfamiliar jar into a weeknight habit. Ask while we cook; we answer.
- Shop. Order what you've just watched us use, and it ships to your door.
Why live, and not a shop
A jar of yuzu koshō means nothing on a product page. It means a great deal when you've watched a spoonful change a dish. That's the whole argument for doing this live first.